KTM sales dazzle: The '350 Freeride' exceeds expectations.
Despite the 'crisis' that has many obsticals such as: The Euro, financial, and bank worries to be precise! The result is usually that most markets falter, which in turn so does the motorcycle market 'world wide'. KTM understands this is a problem for all manufacturers, although they have still managed to pull of another 'highly successful year', and excelled in 2012 as the motorcycle industry shrunk their sales ROOKIE of the year….the '350 Freeride' still turns it out.
"We are the most compliant with our production, both internationally and most importantly our home market in Austria! We can say that this year we have so far recorded a significant 'increase' in sales", Austrian KTM CEO Chris Schipper says, "despite that the motorcycle industry itself is 'smaller' we are selling Turbo, and obviously the built in '350 Freeride'. It is only since the spring of this year in trading we have scored enormously". Chris also added "the sales success has been tremendous right from the start! So much so that we are almost not keeping up with the demand".
A funbike for xtreme-experts: Austrias Lars Enoeckl with the "KTM 350 Freeride".
Actual numbers KTM are not official at present, although comparative figures show the success of the 'Freeride': Every sixth KTM enduro sold in Europe is a 'Freeride', and takes the TOTAL number of enduros sold in Europe to every twelfth a KTM '350 Freeride'. That is more than eight percent of the total European enduro market for 2012.
The secret of this success is primarily that the 'Freeride' is a completely new product that appeals to the entirely new KTM customer base. "We have created a new segment with this model, in which to appeal to the broader audience! The "Freeride' speaks not only to enduro beginners, but also trial, mountain and tough terrain bike riders….many of them are completely new enduro KTM customers. Pronounced extreme experts like Lars Enoeckl have only the best to say about the 'Freeride', that completes the circle of all KTM customers, and explains the success of the bike". (rachel cookson, c. panny, hubert IV lafer)
IG.G-STORY: Die 'Freeride' übertrifft die Erwartungen (german version)